On Wednesday, Netflix (NASDAQ: NFLX) said it will launch a sports series titled “Starting 5” that will showcase behind-the-scenes moments from the National Basketball Association games’ 2023-2024 season.
Streaming services have been increasingly investing in sports content to drive up viewership and advertising revenue.
Netflix signed new content deals with World Wrestling Entertainment and the National Football League this year, expanding its sports slate with live programming.
The new series will be divided into 10 parts, and follow popular NBA stars Jimmy Butler, Anthony Edwards, LeBron James, Domantas Sabonis, and Jayson Tatum.
Set to premiere on October 9, the series will be produced by James’ digital media company, Uninterrupted, in association with Barack and Michelle Obama’s Higher Ground Productions and former NFL quarterback Peyton Manning’s Omaha Productions.
Netflix (NASDAQ: NFLX) has had success with behind-the-scenes shows, such as the ‘Formula 1: Drive to Survive’ documentary series that fueled the sport’s global popularity.
(Source: Reuters)
Edward Cooke is a financial analyst, freelance writer, and editor. He has six years of experience in financial journalism. He has an in-depth understanding of equities markets, tracking major indices and providing real-time analysis on stock price movements, corporate earnings, and market sentiment.
