Shares of Adobe Inc. (NASDAQ: ADBE) surged 4.95% on Thursday following the unveiling of a new enterprise application for its Firefly software, Firefly for Enterprise. This innovative application enables employees from all creative backgrounds to effortlessly generate captivating, on-brand, and ready-to-share content. In addition, users can conveniently edit AI-generated images using Adobe Express or Creative Cloud.
The introduction of Firefly for Enterprise aims to expedite the creation of digital content for both internal and external audiences. Simultaneously, it seeks to optimize costs associated with content production. Moreover, this application harnesses the power of generative AI. It can generate diverse forms of content, including articles, images, videos, and music, by analyzing vast amounts of data.
ADBE Stock News: Firefly for Enterprise Coming Soon
The anticipated release date for the new Adobe Firefly for Enterprise is set for the second half of 2023.
This software follows the successful launch of Firefly in March. Initially, Firefly was trained on Adobe Stock images, openly licensed content, and public domain materials with expired copyrights.
In addition to this exciting development, Adobe has plans to provide businesses with the option to customize Firefly according to their specific branding needs. This will empower companies to generate content in a style that aligns perfectly with their brand identity.
Moreover, Adobe announced the integration of new generative AI features into its Adobe Experience Cloud, a comprehensive customer experience management platform.