Shares in Snap Inc. (NYSE: SNAP) gained 0.86% in the pre-market trading Wednesday as the tech company appointed former Google executive Pulkit Trivedi as India’s managing director.
Snap Inc., the parent company of Snapchat, has announced the appointment of Pulkit Trivedi, a former Google executive, as the new head of its operations in India. In addition, the company unveiled a new localized organizational structure for the region, where teams overseeing content and creator ecosystems will now directly report to Trivedi.
Trivedi will take on the role of India Managing Director, assuming responsibility for overseeing all aspects of Snap’s activities in the country. This includes driving revenue generation, supporting partners, and nurturing the vibrant creator community. He will report directly to Ajit Mohan, the Snap Asia Pacific (APAC) region president.
Snap Inc. (NYSE: SNAP) is making targeted efforts to thrive in growth-centric areas like India while revamping its advertising strategies to counter declining sales. The firm underscored that it boasts over 200 million active monthly users in India, particularly resonating with the younger demographic.
Trivedi brings a wealth of experience to this new role, having served at Google for five years as the Director of the India Business Team for Google Pay. In this role, he steered strategic initiatives, cultivated vital partnerships, and drove monetization strategies for Google Pay within the Indian market. Trivedi’s impressive career spans over 23 years, during which he has held significant positions at renowned companies like Meta, Intel, Microsoft, and IBM.
Mary Lee is a freelance writer and journalist based in Toronto, Canada. She holds an M.S. degree in business and economic journalism from Columbia University’s Graduate School of Journalism in New York and a certificate in digital marketing from the University of Toronto.
