SMX (Security Matters) (NASDAQ: SMX) stock soared over 25% on Wednesday after the company announced a pilot program with PepsiCo to combat counterfeiting.
SMX (Security Matters) (SMX) has recently disclosed in a Form 6-K filing to the U.S. Securities and Exchange Commission (SEC) that it is collaborating with global beverage giant PepsiCo in a pilot program aimed at deterring counterfeiting.
The filing, submitted by SMX, unveiled details of the partnership with PepsiCo, indicating a joint initiative to tackle the growing threat of counterfeit goods. This development underscores SMX’s commitment to leveraging innovative technology to safeguard brand integrity and consumer trust.
This development comes hot on the heels of another pivotal announcement from SMX earlier this month. The company revealed the appointment of Ms. Ofira Bar as its new Chief Financial Officer. With a wealth of experience spanning two decades in finance, Ms. Bar brings a formidable skill set to her new role. She succeeded Limor Moshe Lotker and officially assumed the position on March 1, 2024. Ms. Bar will directly report to Haggai Alon, the CEO of SMX.
SMX also made headlines in January with the revelation of a substantial contract worth $5 million with R&I Trading of New York. The project, led by the SMX team, aimed to deploy the company’s cutting-edge technology to enhance supply chain transparency for a NATO member state. The initiative promises to expand to additional NATO member states in the future.
SMX (Security Matters) (NASDAQ: SMX) Stock Performance
SMX stock surged 26.13% to close at $0.18 on Wednesday. The traders had exchanged hands with 97,335,133 (97.33 million) shares compared to the average daily trading volume of 4.09 million.
Zabih Ullah is a seasoned finance writer with more than ten years of experience. He is highly skilled at analyzing market trends, decoding economic data, and providing insightful commentary on various financial topics. Driven by his curiosity, Zabih stays updated with the latest developments in the finance industry, ensuring that his readers receive timely and relevant news and analysis.
