Meta Platforms, Inc., formerly known as Facebook, has undergone significant transformations since its inception in 2004. The rebranding to Meta in 2021 marked a pivotal shift toward the metaverse and virtual reality (VR), signifying the company’s ambitions beyond social media.
This ambitious shift raises a crucial question for investors: Will Meta’s stock price rise in the coming year?
In this blog, we will explore Meta’s journey, the factors that could influence its stock price prediction for 2030, and the challenges that Meta faces.
Meta’s Journey So Far
Facebook was founded in 2004, and its explosive growth made it a social media behemoth with billions of members. During its initial public offering (IPO) in 2012, Facebook went public at $38 per share price.
Despite early turbulence, the business showed resilience and development, propelled by mobile advertising and acquisitions like Instagram and WhatsApp.
When Facebook rebranded itself as Meta Platforms, Inc. in October 2021, it declared its aim to establish the metaverse. This rebranding came amid growing regulatory scrutiny and competition from platforms like TikTok.
Despite these challenges, Meta has continued to innovate, focusing on VR/AR technologies and AI advancements.
Key Drivers of Meta’s Stock Price by 2030
Technological Advancements
- The Metaverse and VR/AR Innovation
Meta’s substantial investments in the metaverse are central to its future growth. The company aims to create immersive VR/AR experiences with applications in entertainment, social interaction, remote work, and education.
According to IDC, the global AR and VR markets are projected to grow at a CAGR (compound annual growth rate) of 87.1% and 29.2% by 2028, respectively. Meta’s early entry positions it well to capitalize on this trend.
- AI and Machine Learning
Meta’s AI-driven advancements are anticipated to improve advertising efficiency and user experience. For example, the Llama 3 AI model seeks to enhance targeted advertising and content curation, increasing user engagement and revenue development.
According to Statista, Meta’s advertising income hit $134 billion in 2023, up from 119 billion in 2022. the company expects to expand even more as artificial intelligence advances.
User Engagement and Growth
- Expanding User Base
Meta’s platforms, including Facebook, Instagram, WhatsApp, and Messenger, continue to see robust user growth.
In the initial quarter of 2024, Meta reported 3.24 billion monthly active users across all social media products.
- Social Commerce and Digital Engagement
Integrating e-commerce features on platforms like Facebook and Instagram is set to boost user engagement and revenue.
According to an emarketer prediction, retail social commerce sales will exceed $100 billion by 2025, representing a growth of 22.4% from 2023 in the US. This trend is expected to continue, contributing significantly to Meta’s financial growth.
Revenue Streams and Monetization
- Diversified Revenue Sources
Meta’s revenue streams are diversifying beyond advertising. The company is exploring new areas such as VR/AR hardware sales, metaverse-related services, and digital commerce.
According to 24/7 Wall St, Meta’s revenue is projected to reach approximately $240 billion by 2030, driven by a CAGR of 15%.
- Advertising Efficiency
Advertising remains a cornerstone of Meta’s revenue. Innovations in AI-powered ad delivery and targeting are expected to enhance advertising efficiency, driving further growth.
Intelligent Reach forecasts that global social commerce sales could exceed $6.2 trillion by 2030, with Meta potentially capturing a substantial market share.
Challenges on the Horizon: Can Meta Overcome the Hurdles?
Despite its strengths, Meta faces significant challenges on its path to a metaverse-powered future.
Here are some key hurdles to consider:
- Competition
Tech giants like Apple, Microsoft, and Google also vied for a piece of the metaverse pie. Meta must stay ahead of the curve regarding innovation and user experience.
- User Adoption
Virtual reality (VR) technology is still in its initial stages, and issues like price, comfort, and content restrictions prevent it from being widely used. Meta must improve VR’s usability and appeal to draw in a sufficient number of users.
- Regulation
The metaverse raises new legal and moral issues around data privacy, intellectual property, and virtual economies. Meta will have to negotiate a challenging regulatory environment to guarantee a safe and secure user experience in the metaverse.
- Shifting User Trends
Trends on social media can change quickly. Meta must remain current with user preferences and modify its Metaverse offers appropriately.
Meta Stock Price Prediction 2030
Due to severe competition from ByteDance’s TikTok, general challenges in the advertising industry, and the effects of Apple’s user-privacy enhancements, Meta’s growth reached a standstill in 2022.
Additionally, it continued to lose billions of dollars every quarter from its Reality Labs division, which houses its metaverse initiatives and virtual and augmented reality gadgets. Meta saw a 1% fall in revenue and a 38% decline in earnings per share (EPS) during that difficult year.
However, as its advertising business rebounded in 2023, Meta’s revenue and EPS increased by 16% and 73%, respectively. It battled TikTok by extending its Reels short video platform on Facebook and Instagram. It opposed Apple’s iOS changes by obtaining more first-party data through AI algorithms and offset its falling ad costs by selling more ad impressions.
To reach more foreign consumers, Chinese e-commerce and gaming companies also bought a lot of new ads on it; during the year, these Chinese advertisers drove five percentage points of the growth in overall income.
Analysts predict that Meta’s earnings and revenue will increase at compound annual rates of 22% and 14% between 2023 and 2026. At 24 times expected earnings, its stock still seems well valued compared to those projections.
Meta’s earnings per share (EPS) might reach $46.70 if those projections come true and the company’s revenue grows at a compound annual rate of 15% between 2026 and 2030.
Early in 2030, its shares might sell at approximately $1,120, giving it a market cap of nearly $2.8 trillion if its EPS remains the same. That would be in line with Apple’s current estimate.
The Bottom Line
As a leader in technical innovation, Meta Platforms, Inc. has big aspirations for AI and the metaverse. The company’s journey from a social media giant to a pioneer in VR/AR and AI-driven solutions presents significant growth opportunities. However, regulatory challenges and market competition pose potential risks.
As we approach 2030, Meta’s stock price will likely reflect the balance of these opportunities and risks. Investors should stay informed on Meta’s performance and strategic initiatives to navigate this dynamic landscape effectively.
Investors can make informed decisions about Meta’s future prospects by understanding the key drivers and challenges. The journey to 2030 is filled with promise and uncertainty, making it an exciting time for Meta Platforms, Inc stakeholders.
Peter Williams, a financial writer with over five years of experience, specializes in covering stock market movements, bond markets, commodities, and macroeconomic trends.
