Trump Media Unveils Digital Token Program to Incentivize Shareholders; Stock Rises

Trump Media Unveils Digital Token Program to Incentivize Shareholders Stock Rises
2 hours ago

Trump Media & Technology Group shares (NASDAQ: DJT) rose Tuesday after the company detailed plans for a new digital token program linked directly to shareholder ownership.

The initiative, which will rely on a future record date and a blockchain partnership, is designed to reward qualifying shareholders while also improving transparency around beneficial ownership.

As additional details emerged, the announcement appeared to support the stock’s upward move.

Record Date and Shareholder Eligibility

At the center of the program is a defined record date that will determine eligibility. Trump Media confirmed that February 2, 2026, will serve as the cutoff for identifying shareholders entitled to receive the digital tokens.

To qualify, shareholders must own at least one full DJT share by that date. Moreover, the company emphasized that only holders recorded at that time will be included in the token distribution.

Broker Verification and Ownership Status

Because eligibility is tied to precise ownership records, Trump Media said it will coordinate with brokerage firms to identify qualifying shareholders. However, the company cautioned that some ownership structures may slow the verification process.

To reduce potential delays, investors were encouraged to confirm that they are listed as non-objecting beneficial owners with their brokers. This designation allows companies to receive shareholder information more efficiently.

Trump Media added that transferring shares into a direct registration system could further streamline the verification process.

Partnership With Crypto.com for Token Issuance

Following the record date, Trump Media plans to advance the initiative through a partnership with Crypto.com. Under this agreement, Crypto.com will mint the digital tokens on the blockchain and hold them securely until distribution begins.

The company stated that the issuance process will adhere to existing regulatory guidance, emphasizing its commitment to compliance.

Moreover, Trump Media confirmed that the program will feature recurring incentives available only to shareholders who meet the record-date requirements. Potential benefits could include discounts or special offers tied to the company’s platforms, including Truth Social, Truth+, and its financial services arm, Truth.Fi.

Commenting on the initiative, Chief Executive Officer and Chairman Devin Nunes said the company sees blockchain technology as a way to enhance clarity around share ownership. He added that the partnership with Crypto.com is designed to align with regulatory expectations. Simultaneously, it enables the company to obtain a clearer understanding of its legitimate beneficial owners.

Stock Reaction

At the time of publication, Trump Media shares (NASDAQ: DJT) had risen 1.87% to $14.13, according to the ABBO Pro tool. The gain pushed the company’s market capitalization to $3.88 billion.

Although the stock has gained 34.86% over the past month, it remains down 65.56% from its level one year ago.

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Zabih Ullah
Zabih Ullah is a seasoned finance writer with more than ten years of experience. He is highly skilled at analyzing market trends, decoding economic data, and providing insightful commentary on various financial topics. Driven by his curiosity, Zabih stays updated with the latest developments in the finance industry, ensuring that his readers receive timely and relevant news and analysis. Read Full Bio

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