Hasbro (NASDAQ: HAS) delivered a fourth-quarter performance that topped Wall Street forecasts, sparking a 13.36% jump in its stock price. The toymaker reported earnings and revenue above analyst estimates, issued in-line guidance for 2025, and unveiled a bold strategic plan, fueling investor optimism.
Hasbro posted earnings per share (EPS) of $0.46, beating the consensus estimate of $0.36. Revenue dropped 15% year-over-year to $1.1 billion but still outperformed expectations of $1.02 billion. The company’s adjusted operating margin hit 10.2%, surpassing the projected 8.61%. Adding to the positive news, Hasbro’s Board declared a quarterly cash dividend of $0.70 per share, payable on March 12.
Chris Cocks, CEO of Hasbro, said,
“I’m proud of our team for delivering what we promised in 2024: we grew in games and licensing, stepped up our operational efficiency, and vastly improved the performance of our toy business.”
He added,
“In 2025, we’re excited to bring a stellar lineup of toys and games to fans, expanding the reach of our IP through outstanding partnerships while we continue to focus on operational rigor and anticipating the future of play.”
For 2025, Hasbro (NASDAQ: HAS) forecasts slight revenue growth in constant currency, with an adjusted operating margin of 21% to 22% and adjusted EBITDA between $1.1 billion and $1.15 billion—aligning with the analyst midpoint of $1.12 billion. The guidance accounts for potential U.S. tariff impacts.
The company also set its sights on the long term, targeting mid-single-digit revenue growth through 2027. Its new “Playing to Win” strategy, spanning 2025 to 2027, aims to deliver a constant currency CAGR in the mid-single digits, $1 billion in gross cost savings, and annual adjusted operating margin growth of 50 to 100 basis points. The company also aims to reduce its gross debt-to-adjusted EBITDA ratio to 2.5x by 2026.
The “Playing to Win” plan focuses on strengthening profitable franchises, targeting fans aged 13 and up, entering new markets like girls’ toys and emerging markets, investing in video game development, and broadening retail partnerships.
Hasbro aims to grow its audience from 500 million kids, families, and fans today to 750 million by 2027 through “play-fueled engagement and partner-scaled co-investment,” the company stated.
