BRUSSELS – The EU told Apple (NASDAQ: AAPL) on Tuesday to stop geo-blocking, the practice of restricting content according to a user’s geographical location, on services such as its App Store, Apple Arcade, Music, iTunes Store, Books, and Podcasts.
The European Commission said it had identified several potentially prohibited geo-blocking practices on some Apple Media Services and threatened enforcement measures by national regulators if Apple failed to address its concerns.
“We are stepping up the fight against geo-blocking. No company, big or small, should unjustly discriminate customers based on their nationality, place of residence, or place of establishment,” said European Commissioner Margrethe Vestager.
The EU said Apple had one month to propose commitments on it would address the geo-blocking it had identified.
