Google’s Fitbit has partnered with Peloton Interactive (NASDAQ: PTON) to give its premium users access to the exercise equipment maker’s fitness content, starting in early September, the companies said on Tuesday.
As part of the deal, Fitbit premium members based in the U.S., UK, Canada, and Australia would have access to Peloton’s classes across categories, including pilates, running, boxing, and cycling.
On the other hand, Peloton members would receive offers on Google Pixel watches and Fitbit Charge 6 devices.
The companies did not disclose the financial details of the deal.
The partnership comes at a time when (NASDAQ: PTON) is grappling with falling sales due to uncertain demand for its stationary bikes and treadmills, pushing it to refinance its debt.
Shares of Peloton were up about 3% in afternoon trading.
(Source: ReutersReuters)
