Procter & Gamble (NYSE: PG) lowered its full-year earnings and revenue guidance, citing mounting pressure from rapidly evolving U.S. tariff policy. The announcement sent shares down about 4% in afternoon trading today.
The company now expects core EPS to grow between 2% and 4% for the year, compared to its prior forecast of 5% to 7%. That puts the expected EPS range at $6.72 to $6.82, falling short of earlier estimates and the Street consensus of $6.88.
P&G also revised its outlook for organic sales, projecting a 2% increase—down from a previous estimate of 3% to 5%.
While the company acknowledged near-term headwinds, management maintained confidence in the long-term potential of its product portfolio and key markets. However, ongoing tariff-related cost pressures and economic uncertainty continue to weigh on the near-term business climate.
The broader economic backdrop has also shown signs of strain, with rising tariffs contributing to inflation concerns and weakening consumer sentiment—factors that may lead households to curb discretionary spending.
The company’s shares have fallen just 1.15% year-to-date. In comparison, the S&P 500 is down 8.60% since the start of the year.
The consensus rating for Procter & Gamble is “Buy”, with an average price target of $178, implying more than 8% potential upside from the current stock price.
As of the latest update, Procter & Gamble (NYSE: PG) shares are down 3.70%, trading at $159.59.

David Kirakosyan is a seasoned financial journalist with nearly a decade of hands-on experience in covering the U.S. stock markets. Since 2016, he has written thousands of equity news articles, detailed market analyses, and investment insights for trusted platforms like Benzinga, Investing.com, and StreetInsider. David holds a Master of Science in Finance and is a Level 2 CFA® candidate, reflecting his deep commitment to financial expertise and ethical standards. His reporting combines real-world market experience with a strong academic foundation, helping readers make informed decisions backed by reliable information. Read Full Bio