Apple Inc. (NASDAQ: AAPL) is making significant strides toward the release of professional-focused desktop computers. The company is testing two new high-end Mac models and their accompanying processors. These developments come just in time for the upcoming Worldwide Developers Conference.
The tech giant is set to introduce two new Mac models internally referred to as Mac 14,13 and Mac 14,14. These machines will run on the highly anticipated M2 Max processor, which was announced in January. In addition, they will feature an upcoming M2 Ultra chip that has not yet been unveiled. The latter will replace the existing M1 Ultra model found in the Mac Studio, a top-of-the-line desktop introduced in March 2022.
This strategic move by Apple is part of its broader efforts to revamp the Mac lineup. The goal is to captivate consumers, especially during a relatively slow period for the computer industry. Powerful desktop models have always been a crucial aspect of Apple’s appeal to professional users, including video editors and graphic designers. The timing of this development is particularly significant as the company’s annual Worldwide Developers Conference is just around the corner. This event attracts developers who heavily rely on these machines to build innovative applications.
In recent stock market activity, AAPL stock experienced a slight dip on May 31st, closing at $177.25. However, the stock opened slightly higher than the previous day’s close and traded within the range of $176.76 to $179.35 throughout the day. The trading volume surpassed the three-month average, reaching an impressive 99,422,536 (99.42 million) shares compared to the average of 58.19 million. Currently, Apple’s market capitalization stands at $2.74 trillion.