Snap Inc. (NYSE: SNAP) has announced a major addition to its team in a bid to bolster its advertising business. The company has hired Eric Young, a former vice president of engineering for Alphabet Inc’s Google Cloud, as the new senior vice president of engineering. Young’s extensive experience and expertise will be crucial in advancing Snap’s advertising capabilities.
In his new role, Young will be responsible for overseeing the core infrastructure of Snap, the company behind the popular photo messaging app Snapchat. Furthermore, he will lead efforts to enhance Snap’s ability to target and measure advertisements on Snapchat. This is particularly important given the recent privacy updates on Apple’s iOS devices, which have posed challenges for ad targeting and measurement.
Snapchat has seen consistent growth in its user base, which now stands at an impressive 750 million monthly users. However, the company has faced difficulties in generating revenue at a similar pace. In April, Snap acknowledged this and took steps to simplify user interactions with ads while improving ad relevancy. These efforts, though impacting some advertisers in the short term, aimed to enhance the overall user experience.
Prior to joining Snap, Young played a vital role at Google, where he contributed to building the technological infrastructure for renowned products such as search, ads, and YouTube. With his expertise and industry knowledge, Young is expected to drive significant advancements in Snap’s advertising capabilities.
This announcement follows Snap’s recent hires of Rob Wilk, the former head of advertising at Microsoft Corporation (MSFT), as president of the Americas region, and another accomplished Google executive to lead revenue product.